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The uproar over Vogue’s AI-generated ad isn’t just about fashion

AI News - TechCrunch
Aug 3, 2025 13:00
Rebecca Bellan, Dominic-Madori Davis
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Summary

Vogue’s use of AI-generated imagery in a recent ad has sparked controversy, with critics like Sarah Murray highlighting concerns that AI sets unrealistic standards and threatens traditional modeling jobs. The backlash underscores broader anxieties about AI’s impact on creative professions and the potential for technology to reshape industry norms.

“Modeling as a profession is already challenging enough without having to compete with now new digital standards of perfection that can be achieved with AI,” Sarah Murray told TechCrunch.
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