A million customer conversations with AI agents yielded this surprising lesson

ZDNet - Artificial Intelligence
Jul 8, 2025 02:00
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Summary

Salesforce analyzed a million customer interactions with AI agents and identified three best practices for organizations: clearly define AI’s role, ensure seamless human handoffs, and continuously monitor AI performance. These recommendations highlight the importance of thoughtful integration and oversight to maximize AI’s effectiveness in customer service. The findings underscore that successful AI deployment requires both strategic planning and ongoing human involvement.

Here are Salesforce's three best practice recommendations for every organization integrating AI into their service approach.