Vogue Readers Freak Out Over AI Model in Guess Ad, Call it ‘Disturbing’

Analytics Insight

Jul 29, 2025 18:00

Saiprasad

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Summary

A recent Guess ad featuring an AI-generated model sparked backlash among Vogue readers, who described the image as "disturbing" and expressed concerns about authenticity in fashion advertising. This reaction highlights growing unease over the use of AI in creative industries and raises questions about the impact of synthetic imagery on consumer trust and industry standards.

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